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How to do Market Research: a Step-by-Step Guide

User Pilot

TL;DR Market research is vital for making informed business decisions, enabling companies to understand the market, target audience, and competitors, reducing risks, and optimizing marketing communications and product strategies. Accumulating demographic information forms the basis for executing effective market segmentation strategies.

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Hiring Product Managers: When Should You Hire Your First Product Person

OpenView Labs

On a recent episode of the BUILD Podcast , Blake Bartlett spoke with Nikita Miller about best practices for building an early-stage product team. Nikita has a lot of real-world experience, having led stellar product teams at Trello and Dooly. She is currently SVP, Head of Product Management at The Knot Worldwide.

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Sales Automation: 210+ Tools to Turbocharge Your Sales Process

Sales Hacker

We’ve been compiling this sales automation tools list for a while, trying to figure out the best way to get the information out there. There are a number of existing resources available on sales automation, but they don’t offer use cases and examples of how to put the tools to action. What Is Sales Automation?

Scale 66
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What is a Customer Profile Template? Steps and Examples

User Pilot

You can collect data via multiple sources, such as feedback surveys , user interviews, product data analytics , and firsthand observations from your customer-facing teams Create a high-level customer journey map with all the relevant touchpoints to contextualize the collected data.

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Using Transferable Skills to Land Your Dream Customer Success Job

SmartKarrot

The best bet one has with career change is developing transferable skills. Transferable skills are assets that a person develops internally and help the employer bring a unique set of experiences to the table. They can be developed and learned in school, through friends, other jobs, and more. They need not be limited to one job.