Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You
Sales Hacker
MARCH 1, 2024
Through these channels, you gain more valuable first-party data about customers and prospects to inform content and product decisions. Before launching their product or even telling the world what it did, AudiencePlus set their brand and media engine in motion. On owned media, digital advertising was once the name of the game.
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