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Why SaaS Companies Are Embracing Owned Media and How to Make it Work for You

Sales Hacker

Through these channels, you gain more valuable first-party data about customers and prospects to inform content and product decisions. Before launching their product or even telling the world what it did, AudiencePlus set their brand and media engine in motion. On owned media, digital advertising was once the name of the game.

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Product Manager Career Path: A Guide for Growing in Product Management

User Pilot

A degree in business, marketing, computer science, engineering, and data science can give you the foundation for a typical career path in product management. Many product leaders have a background in development, marketing , sales, customer support , UX design , and data management. Product managers are relatively well-paid.

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Cloud Data Lakes - The Keystone to the Decade of Data

Tom Tunguz

Cloud Data Lakes are the future of large scale data analysis , and the more than 5000 registrants to the first conference substantiate this massive wave. Mai-Lan Tomsen Bukovec, Global Vice President for AWS Storage will deliver one of the keynotes. Data engines query the data rapidly, inexpensively.

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Unlearning the Growth vs. Costs Myth

OPEXEngine

How some companies use this timeless tension as a catalyst for outperformance. At a Glance Caught in the bind of running vs. changing the business, many companies feel they need to “choose” between either margins or growth. Top-quartile companies can achieve both. What the best of them have learned is that they don’t need to sacrifice either.