Unbounce

JANUARY 6, 2025

TABLE OF CONTENTS SHARE Josh Gallant Josh is the founder of Backstage SEO , an organic growth firm that helps SaaS companies capture demand. A landing page funnel guides potential customers through your sales process. It’s a series of steps designed to convert visitors into leads and eventually into paying customers.

Sales Funnel

User Pilot

NOVEMBER 14, 2024

In this article, you will explore why customer expansion matters for your SaaS growth, discover various customer expansion tactics, and learn how to embed them in successful expansion campaigns. What is a customer expansion strategy? How to calculate customer expansion revenue?

Strategy

User Pilot

NOVEMBER 7, 2024

An interactive demo is a self-guided walkthrough that uses tooltips, modals, hotspots, and other interactive elements to help users quickly explore your SaaS product. Why build interactive demos for your SaaS product? This both shortens the sales process and enhances the customer experience.

Payment Methods

Teamgate

JULY 25, 2025

Case Studies Learn best practices from our customers. Case Studies Learn best practices from our customers. This not only enhances customer satisfaction but also streamlines your processes. Time-Bound: Setting Deadlines for Success Time-bound goals add urgency and structure, making it easier to track progress.

Scale

FastSpring

OCTOBER 23, 2024

So where do you start if you want to provide more global payment solutions to your player base while chipping away at the hefty 30% fees that mobile marketplaces charge? Very simply, a merchant of record (MoR) is a legal entity that sells services or goods to a customer. How Is an MoR Different From a Payment Service Provider ?

Merchant Services

Stax

JUNE 17, 2025

The world of payments is constantly evolving, with new technologies and shifting business demands reshaping how money moves. In an interview with Karen Webster , CEO of PYMNTS , Paulette Rowe , CEO of Stax, pulled back the curtain on the critical strategies and innovations driving the next wave of payment partnerships.

Payments

User Pilot

APRIL 24, 2025

Stripe: Product Manager, Local Payment Methods Cost Optimization Stripe is a financial infrastructure platform for businesses. Millions of companies, from the worlds largest enterprises to the most ambitious startups, use Stripe to accept payments, grow their revenue, and accelerate new business opportunities.

Payment Methods

Sales Hacker

FEBRUARY 11, 2025

Jordan demonstrates how to use the FIND (Focus, Investigate, Narrate, Deploy) process for your go-to-market strategy and how to speed this up with OpenAI’s Deep Research AI tool. Jordan also shares the prompts and processes he uses when researching target accounts, messaging buyers, and driving revenue. It’s the process.

ChatGPT

Natalia Luneva

AUGUST 7, 2025

When staff knows their products well, they can address customer concerns and offer tailored solutions. This builds your business’s credibility and customer trust. Trained sales reps can also handle objections about price and service timelines better. This step helps you focus on people who really want your services.

Payments

SaaStr

SEPTEMBER 26, 2019

So, despite SaaS multiple and the public markets being at near record highs, we’ve seen things start to … wobble a bit overall in tech: The WeWork IPO simply failed , and the Peloton and Direct Smile IPOs were broken. One of the greatest SaaS companies of all times, but still, it turned out to be mortal. Slack is mortal.

SaaS Payments

SaaStr

APRIL 30, 2022

So the first question is what made SaaS so successful. If you kind of that question, thinking about the stakeholders and the decisions and companies of using SaaS products, there’s kind of three types. One is customers. Customers love SaaS products and tools because it simply works. Why is that?

SaaS Payments

Intercom, Inc.

OCTOBER 16, 2019

The SaaS industry is constantly evolving, and for many companies in the space, that means having to evolve their business model. No matter the specifics of how your company adapts and grows, it’s crucial to be aware of how your pricing strategy relates to other aspects of your business. Gaining new customers.

Business Model

FastSpring

MAY 25, 2023

FastSpring previously presented on SaaS fees pricing and packaging to combat stagflation in 2022, but this article is based on an updated presentation delivered in March 2023 by David Vogelpohl. This article offers tips for optimizing pricing and packaging of your SaaS products in a less-than-stellar economy: What is stagflation?

SaaS Payments

SaaStr

JULY 20, 2021

Cecily Sackey, Senior Customer Success Manager @ Capchase & Alex Pedraza, Head of New Business @ Capchase. Emerging Insurance Disruptors: Are they Really SaaS? The financial services industry – banking, lending, insurance – has long benefited from deep competitive moats that limited competition and stifled innovation.

Payments

SaaStr

MAY 4, 2022

No matter how innovative a product might be, a business can only succeed if it enables its customers. But, as a business grows, teams may find that this success hinges on overcoming one final hurdle: building a financial stack. Suzanne Xie kicked off her journey in SaaS as the Founder and CEO of Lightwell.

Payment Features

The Angel VC

MARCH 23, 2016

Almost exactly four years ago I published a financial plan template for SaaS startups based on a model that I had created for Zendesk a few years earlier. The original v1 model was a very simple plan for early-stage SaaS startups with a low-touch sales model. Revenues" tab The model assumes that you have three pricing tiers.

SaaS Payments

FastSpring

AUGUST 6, 2024

We provide an all-in-one payment platform for SaaS, software, video game, and other digital product businesses, including VAT and sales tax management, payment localization, and award-winning consumer support. Most of our customers are small businesses and don’t have in-house tax experts. RH: Correct.

Merchant Services

SaaStr

AUGUST 7, 2020

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. Trisha Price. There’s a lot of services. Matt Garratt. David Schmaier.

Payment Solutions

FastSpring

JANUARY 27, 2022

Small tweaks to your SaaS billing practices can make a huge impact on the customer experience. For example, Jon Torres — a digital marketing consultant specializing in SaaS commerce — noticed that, for some of his clients, refund requests spiked around renewal time. “It 7 growth hacks from the SaaS experts.

Merchant Services

SaaStr

DECEMBER 28, 2023

At a recent Workshop Wednesday , SaaStr founder and CEO Jason Lemkin answered the community’s most pressing questions about SaaS — from investor appetites and IPOs in 2024 to managing and hiring a Head of Sales as a solo founder to AI and the future of customer success. The number one is Klaviyo, the only SaaS IPO in two years.

Sales Hiring

FastSpring

MAY 20, 2024

Moving some, all, or simply more of your software offerings from a one-time perpetual license model to a software as a service (SaaS) subscription model can be daunting, but it’s so powerful for building dependable, recurring revenue. Are you looking for a merchant of record that will partner with you to grow your SaaS business?

SaaS Payments

Stax

MARCH 18, 2025

The SaaS industry has seen explosive growth in the past decadeand this is expected to continue this year. Data cited by Statista shows that the software as service is expected to hit $299 billion by the end of 2025. Part of this can be attributed to the SaaS model’s unique aspect of relying primarily on future revenue.

Scale

SaaStr

APRIL 6, 2021

Growth fueled by the addition of transactional revenue, not SaaS revenues. Olo’s explosive growth in the past 24 months prior to IPO wasn’t fueled so much by its SaaS revenue, but by transaction revenue as part of orders. As last as 2018, 93% of Olo’s revenue was pure SaaS. Billion valuation today.

Merchant Services

Payrix

APRIL 17, 2024

You’ve decided to offer Embedded Payments to your customers. Adding Embedded Payments gives you an exciting opportunity to grow your business and solve real pain points for your customers. However, to capture success you’ll need to promote your new payments offering with customers and prospects.

Payments

FastSpring

MARCH 8, 2024

SocialBee , a social media management platform and SaaS based in Romania, first started using FastSpring in 2018. However, as SocialBee utilizes many different ways to package and monetize their software as a service subscriptions, they began discovering new ways to test the FastSpring platform’s capabilities.

Merchant Services

FastSpring

SEPTEMBER 16, 2022

In our first post about our online community , we mentioned launching the Global SaaS Leaders Slack group because we saw a need for the kind of software-and-SaaS-focused community we’d want to be a part of. The group is professionally moderated, there’s no cost, and you don’t need to be a FastSpring customer to apply.

SaaS Payments

Tom Tunguz

AUGUST 11, 2014

When I started in the venture business and met software companies, I never heard the words customer success during pitches or throughout diligence or in board meetings. A few years later, customer success has become equal in importance to sales and marketing and engineering and product within SaaS companies.

Customer Success

Incredo

OCTOBER 17, 2019

Asking “what’s the typical commission for SaaS salesperson?” is like asking “how expensive should I price my SaaS product?” what factors to consider before defining your SaaS sales commission percentage. What are 5 common SaaS sales compensation models? We will write about: 1. common software sales comp plans, 2.

SaaS Payments

User Pilot

FEBRUARY 4, 2022

If you ask any sales rep, they’ll all tell you the same thing: the SaaS sales process is absolutely grueling! Today, we’re going to walk you through the top techniques you should implement into your SaaS sales strategy. SaaS sales can be broken down into three models: self-service, transactional, and enterprise.

SaaS Payments

Incredo

OCTOBER 17, 2019

Asking “what’s the typical commission for SaaS salesperson?” is like asking “how expensive should I price my SaaS product?” what factors to consider before defining your SaaS sales commission percentage 4. and finally figure out how much that SaaS sales salary should be. In the end, a bonus section is waiting for you!

SaaS Payments

User Pilot

APRIL 24, 2024

SaaS renewals can be a breath-holding moment. It’s when a customer decides whether to continue paying for your product or not. If you want to ensure customers renew each time, continue reading ahead. In this article, we’ll share everything you need to know for increasing customer renewals.

SaaS Payments

User Pilot

DECEMBER 2, 2019

Customer success has gone from strength to strength in recent years. More and more SaaS companies are starting to realize how important it is, and so they’re investing more time and effort into it. With that in mind, we thought we’d take a look at the best customer success tools. Churnbuster.

Customer Success

SaaStr

JULY 30, 2024

The traditional SaaS model doesn’t always scale, and not every company has all the bells and whistles to fund marketing, sales, and customer success teams. The Drawbacks of Sales-Led Growth There is limited customer feedback because the salesperson is always interested in closing the lead in the shortest amount of time.

Underperforming Technical Team

OpenView Labs

JANUARY 13, 2022

Welcome to the third edition of the Pricing Transformations series. Pricing Transformations in 2020. Pricing Transformations in 2021. Pricing models must be adaptable – 4/5 on this. We took off a point as there are still too few people who understand pricing models well enough to make them adaptable.

Pricing

User Pilot

OCTOBER 24, 2023

When it comes to product-led growth , SaaS companies need to get everything details right. From the messaging, positioning, and pricing models, every little detail needs to be perfect for product-led growth to take off. This pricing model lowers the barrier to entry for new users and creates a seamless path toward account expansion.

Pricing

Sales Hacker

MARCH 29, 2021

RevOps has grown in importance as SaaS products have continued to proliferate and organizations have recognized the importance of good data, efficient workflows, and ensuring cross-department collaboration. Ensuring partnerships, sales, product, engineering, and customer success teams have the information they need when they need it.

Payments

Stax

APRIL 17, 2025

For SaaS companies looking to scale, upselling is one of the most effectiveand often underutilizedrevenue levers. Instead of pouring resources solely into acquiring new customers, smart SaaS businesses focus on increasing revenue from existing customers by guiding them to higher tiers, unlocking premium features, and expanding their usage.

Payments