Customer Success Marketplace as a Service Product Marketing SMB 
SaaStr
MARCH 20, 2020
317: Rachel Hepworth is VP of Marketing @ Pilot, the startup that offers the best bookkeeping, tax and CFO services for growing businesses. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences. This episode is sponsored by TaxJar.
OPEXEngine
FEBRUARY 22, 2022
An additional non-financial constraint is a fact that these customers typically lack experience in software procurement and implementation, and this adds friction to the sales cycle. Customer success is usually staffed by a mix of customer support, sales, and engineering folks contributing some portion of their time to the Cost of Revenue.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
OpenView Labs
SEPTEMBER 10, 2020
Enterprise sales is not a simple switch to make from SMB sales—it’s a completely different beast. I recently caught up with a founder I talked to last year who didn’t have the time (or desire) to deal with sales and wanted to hire someone to ‘”validate the market” for him. Product-market fit is key.
SaaStr
SEPTEMBER 27, 2019
268: Ryan Bonnici is the CMO @ G2, the company that allows you to get the right software and services for your business with over 897,000 user reviews to help you make smarter buying decisions. Join CEO Romain Lapeyre as he walks you through how to close your first 1000 customers based solely on data.
SaaStr
JUNE 10, 2020
So I’ll talk a little bit about what we did to focus on our customers. Second, product market fit. Product market fit matters more than ever and technology is what’s going to get us out of this, the understanding of data and getting the insights and how fast we move in tech. Everyone, customer success.
Unbounce
JUNE 16, 2020
especially for SMB SaaS startups. Today, small and medium SaaS businesses are discovering the power of using partners to help sell their products. These are often built with agencies, consultants, and managed-service-providers (MSPs) in mind. Increased Product Focus. Tom Tunguz, Venture Capitalist at Redpoint.
Intercom, Inc.
SEPTEMBER 26, 2019
If you can create a scenario where others are building on top of your product – and therefore evolving it in ways you may not have the resources to do yourself – your offering suddenly becomes even more valuable to your customers. Here, Ceci unpacks her thinking for Intercom’s Group Product Marketing Manager, Jasmine Jaume.
Expert insights. Personalized for you.
185 
Let's personalize your content