SaaStr

APRIL 3, 2020

As for Anthony, prior to Front Anthony was the founding CMO at Gainsight where he and his team are credited with creating the Customer Success category. If that was not enough, Anthony is also the author of Category Creation: How to Build a Brand that Customers, Employees, and Investors Will Love.

Sales Recruiting 169

Sales Recruiting Sales Hiring Scale Branding 169

SaaStr

SEPTEMBER 20, 2019

* When is the right time for startups to hire their first CMO? What should they have in place in terms of infrastructure, prior to hiring the candidate? Where does Janine see many going wrong when hiring their first CMO? * How does Janine look to reduce the friction when handing off between marketing and sales?

Scale 127

Scale Sales Hiring Traceability Acquisition 127

SmartKarrot

OCTOBER 27, 2020

Customer success is a relatively new function in businesses today. To stay intact with a plan and progress in a foolproof way, a customer success roadmap can help. There are many areas you need to look into while implementing customer success in your organization. Benefits of customer success roadmap.

Customer Success 10

Customer Success Scale Traceability Sales Hiring 10