How to Cross 500,000 SMB Customers with Bill’s Founder CEO Rene Lacerte
SaaStr
MARCH 28, 2025
SMB customers. The first 90 days of customer adoption are make-or-break Bill.com discovered their highest attrition occurs in this critical window, after which customers become remarkably sticky. If you don’t have that, there’s no point in offering payments,” Ren explains.
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