Okta’s Playbook to PLG, Developer Experience, and Enterprise ARR
SaaStr
JULY 30, 2024
Product-led outperformers generate ten percentage points higher in ARR and 50% higher in valuations than sales-led growth outperformers. PLG ensures your product is doing the work for you in terms of customer advocacy, acquisition, and retention. How do you scale PLG? What does scaling Enterprise ARR mean?
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