CTO Hire Interviewing Leadership Sales Funnel 
SaaStr
DECEMBER 3, 2020
Does Sam agree that the founder is the one who has to create the sales playbook? When is the right time to hire the first sales rep? Should you hire 2 at a time? What does one look for in their first sales hire? How does Sam think about the relationship between sales and marketing?
Teamgate
JANUARY 14, 2019
Hence, PR should become an essential part of your integrated marketing strategy. It can create awareness, adding to the beginning of your sales funnel, but the real power of PR is creating and maintaining a level of credibility and a positive image that will eliminate any trust issues the prospect might have.
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