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SaaStr Podcast #403 with Loom VP of Sales Sam Taylor

SaaStr

Does Sam agree that the founder is the one who has to create the sales playbook? When is the right time to hire the first sales rep? Should you hire 2 at a time? What does one look for in their first sales hire? I met my wife in sales boot camp. Bret was formerly the CTO at Facebook.

Scale 168
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PR for Startups : Interview with PR Expert Julija Jegorova

Teamgate

Hence, PR should become an essential part of your integrated marketing strategy. It can create awareness, adding to the beginning of your sales funnel, but the real power of PR is creating and maintaining a level of credibility and a positive image that will eliminate any trust issues the prospect might have.