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How 13 SaaS Companies Use Community Marketing to Grow

Natalia Luneva

It’s a finance and accounting community that helps Airbase grow by giving us a steady pipeline of guest bloggers and webinar speakers (which has included finance leaders from SeatGeek, Uber and more). . Of course, our team is involved to an extent, and we have an external part-time moderator for support.

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10 Companies Show you their Positioning Strategy for Marketing

Upscope

It’s the underpinning of your go-to-market strategy and impacts everything from marketing to sales, to customer success and the product itself. If you position around "time saved" you lose money Jason Cohen has built and sold several companies and is the Founder and CTO of WP Engine. Summary of how to 8X your price.

Strategy 128
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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

We tend to believe that the technical aspects of our product are the most important differentiator because that’s what our CTO says. They both might be right, but there could also be other reasons your customers chose you. With a product like ours, customers come in many shapes and sizes.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

We tend to believe that the technical aspects of our product are the most important differentiator because that’s what our CTO says. They both might be right, but there could also be other reasons your customers chose you. With a product like ours, customers come in many shapes and sizes.