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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

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They decided to ask their previous clients whether they also find recruitment and scheduling customer interviews a problem they face in their research, and if more than 50% say yes, to proceed with their idea. You learn your customers’ language. I recommend you film or take voice recordings during your customer interviews.

article thumbnail

Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

They decided to ask their previous clients whether they also find recruitment and scheduling customer interviews a problem they face in their research, and if more than 50% say yes, to proceed with their idea. You learn your customers’ language. I recommend you film or take voice recordings during your customer interviews.