Remove CTO Hire Remove Customer Success Remove New CTO Remove Webinar
article thumbnail

How 13 SaaS Companies Use Community Marketing to Grow

Natalia Luneva

Announcing new features, increasing customer satisfaction and retention are among the top functions of an online community. . #1 Our community is the best way for us to inform our customers about upcoming updates and new features. We measure the success of our community by the direct feedback to our posts.

article thumbnail

Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Simply put, you conduct customer discovery interviews before launching a new product, or whenever you want to discover potential customers. User Interviews is an example of a product born out of customer discovery interviews. They both might be right, but there could also be other reasons your customers chose you.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

Simply put, you conduct customer discovery interviews before launching a new product, or whenever you want to discover potential customers. User Interviews is an example of a product born out of customer discovery interviews. They both might be right, but there could also be other reasons your customers chose you.

article thumbnail

10 Companies Show you their Positioning Strategy for Marketing

Upscope

It’s the underpinning of your go-to-market strategy and impacts everything from marketing to sales, to customer success and the product itself. My really crude definition : When I come across a new product I tend think "Wtf is this? Is sending and receiving mails a new shiny technology? Create a new category.

Strategy 128