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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

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We tend to believe that the technical aspects of our product are the most important differentiator because that’s what our CTO says. They both might be right, but there could also be other reasons your customers chose you. With a product like ours, customers come in many shapes and sizes. Sunny Ashley , CEO of Autoshopinvoice.

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Customer Interviews: The Most Insightful B2B Marketing Technique Marketers Often Ignore

Chart Mogul

We tend to believe that the technical aspects of our product are the most important differentiator because that’s what our CTO says. They both might be right, but there could also be other reasons your customers chose you. With a product like ours, customers come in many shapes and sizes. Sunny Ashley , CEO of Autoshopinvoice.