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Iterative Approach to Localized Marketing for SaaS & Software

FastSpring

As a former agency owner, now the Chief Marketing Officer at FastSpring, David Vogelpohl has helped many software companies scale around the world. Look for existing ecosystems of websites, communities and social presence that exist in that geography around your topic. “So

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Scaling Revenue via Indirect Channels and Platform Ecosystems with Stripe, Box and Slack (Video + Transcript)

SaaStr

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. Then also went into venture capital where I invested in API first products.

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When should you hire a CFO?

Point Nine Land

is but an experienced finance person can play a vital role in internationalisation as well. Contract reviews with big clients, compliance matters, any type of changes of law, tax audits, dealing with advisors, etc. are usually also things such a person could take care of instead of the founders. Some time around the $0.5–1.5

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A Step-by-Step Guide to Landing Your First Enterprise Client

SmartKarrot

It is a sign of development, showing that the business has effectively transitioned from an R&D organization dependent on venture capital to an autonomous, long-lasting enterprise. . When you land an enterprise client, you must be prepared to scale your business to meet their needs.

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Brex’s Michael Tannenbaum on fintech growth strategies

Intercom, Inc.

“Michael is the rare CFO who also leads up marketing, which makes him the perfect person to talk us through the company’s trajectory” As the head of Intercom’s Early Stage program for Startups, the fast-growing fintech startup is one company I’ve been keeping my eye on. billion dollars. Michael: I was really aligned.

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Funding in the Time of Coronavirus with Mark Suster (Video + Transcript)

SaaStr

Whatever it is, the way you tell your story online can make all the difference. Mark Suster | Managing Partner @ Upfront Ventures. I thought it was worth putting three trillion into perspective for you so you could get some sense of scale. So the ability for people to store oil doesn’t exist. FULL TRANSCRIPT BELOW.