Remove compliance Remove Market Segmentation Remove Product Marketing Remove Sales Funnel
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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? But a go to market advantage, business model advantage, that is much more sustainable. Make this much about the business model when you go to market.

Scale 107
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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? But a go to market advantage, business model advantage, that is much more sustainable. Make this much about the business model when you go to market.

Scale 48
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Product-Led Growth (PLG) For Startups

Mucker Capital

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. So they added sales team.

Startup 52