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SaaStr Podcast #214: Erica Schultz, CRO @ New Relic on What It Takes To Successfully Scale Into Enterprise

SaaStr

Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.

Scale 168
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10 Tough Lessons We Learned Building a Prenicorn Outside of Silicon Valley from Pendo.io (Video + Transcript)

SaaStr

They talked to all the customers, they did reference calls and turns out they said really, really good things about us and lo and behold it led to our series A. The catch was he had just moved his family four kids to New York city. We had no New York city presence. Real connection, but there was a catch. This was a problem.

CTO Hire 156
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10 Companies Show you their Positioning Strategy for Marketing

Upscope

Positioning compensates for our over-communicated society by using an oversimplified message to cut through the clutter and get into the mind. Wikipedia Definition : " Positioning refers to the place that a brand occupies in the minds of the customers and how it is distinguished from the products of the competitors.

Strategy 128