User Pilot

AUGUST 31, 2023

Teams from Marketing, Demand Generation, Growth, Sales, Media Buying, and Customer Success are in charge of customer acquisition. This can involve various marketing channels such as digital advertising, content marketing, social media campaigns, SEO, and more. Example from Fullstory.

Acquisition 110

Acquisition SaaS Payments Payment Methods Metrics 110

Intercom, Inc.

MARCH 28, 2019

This is in large part a reflection of marketing today, a world where the scope of marketing activities has broadened significantly. The most sophisticated marketing plans today deploy at least nine disciplines which range from content marketing, to evangelist recruitment, to customer lifecycle marketing and beyond.

Scale 117

Scale Sales Recruiting Revenue Scaling 117

Intercom, Inc.

SEPTEMBER 20, 2018

Marketing needs to be a revenue oriented culture and marketing leaders have a responsibility to create this culture. It doesn’t matter that we shipped a new website or ran 30 webinars if we missed our number. Jeff: One of the areas of tension that exists between sales and marketing teams, is around comp.

Scale 99

Scale Sales Hiring Sales Recruiting Underperforming Technical Team 99