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The 18 Outstanding Speakers at SaaStock LatAm 2019

SaaStock

We conducted intensive market research with SaaS practitioners across LatAm to dig into the reasons behind the region’s hypergrowth, and worked with the progressive global VCs who are fuelling the SaaS boom to understand the key players and the scope of the opportunity. Talk: SaaS.City Bootcamp: Sales Leadership.

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The Secrets to Getting Sales and Marketing to Work Together Better with Highspot CMO Jon Perera (Video)

SaaStr

Perera is not alone in his championing of sales and marketing alignment. Market research company Forrester’s data tells us that companies that have successfully aligned sales and marketing teams see 24% faster growth rates and 27% faster profit growth than those that don’t. . Key takeaways.

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Product Team Structure – A Guide For SaaS Product Teams

User Pilot

Navigating the corporate landscape to secure the leadership’s buy-in and resources is a big part of their job. Product marketer Product marketers develop and implement the product’s Go-To-Market (GTM) strategy. Company size and resources. Company culture. Product complexity.

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Marketing During a Recession (With 10 Key Strategy Tips)

Neil Patel

Business owners and leadership teams should adopt a new mindset of growth and opportunity to make these changes feasible. Some marketing basics to keep in mind include: Understanding customer needs. Conducting market research. Concentrate on employee happiness and developing a strong company culture.