From Stealth to Unicorn in 11 Months: Top 5 Lessons Learned with Drata CEO Adam Markowitz and Cowboy Ventures Partner Amanda Robson (Video)
SaaStr
DECEMBER 12, 2022
The company culture you build. You want your customers to make the payment decision as soon as possible. Your aim should be to ensure that a customer knows and understands the value they’ll get even before becoming a customer. “If Once you do that, customers will start spreading the word.
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