SaaStr

SEPTEMBER 20, 2019

* When is the right time for startups to hire their first CMO? What should they have in place in terms of infrastructure, prior to hiring the candidate? Where does Janine see many going wrong when hiring their first CMO? * How does Janine look to reduce the friction when handing off between marketing and sales?

Scale 129

Scale Sales Hiring Traceability Acquisition 129

SmartKarrot

OCTOBER 27, 2020

Traceability and accountability become more viable when you are aligned with a customer success roadmap. Prospects with third party validation of products tend to believe more easily and move through the sales funnel much faster. Make sure you communicate these goals to them in a clear manner and get their agreement on the same.

Customer Success 10

Customer Success Scale Traceability Sales Hiring 10

SaaStr

APRIL 3, 2020

In Today’s Episode We Discuss: * How Anthony made his way into the world of SaaS starting in the sales team at Box and how that led to his entering the world of marketing and creating the customer success category. * Why did Anthony and Front decide now was the right time to engage with billboards?

Sales Recruiting 173

Sales Recruiting Sales Hiring Scale Branding 173