Communication Development Marketplace as a Service Sales Enablement 
Sales Enablement, SaaS and Growth
MAY 22, 2017
I lead sales enablement for HubSpot out of Dublin, Ireland and my role encompasses sales content, sales training, deal support and sales productivity. That’s where sales enablement comes in. But how can sales enablement be packaged?
Sales Hacker
MARCH 25, 2021
Getting to know your buyers by building up semi-fictional representations of who they are will help your sales reps to: Establish the best way to approach and communicate with their prospects. Perfectly position the product/service to their prospects. Use personas to create sales enablement materials. Case studies.
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FastSpring
APRIL 7, 2022
Founded in 2013, Messente developed a messaging platform that originally served businesses in Estonia, Latvia, and Lithuania. The solution Lauri and his partners developed became Messente — a messaging platform that allows companies to send SMS messages to their customers with full delivery reports, usage statistics, and historical data.
Sales Enablement, SaaS and Growth
MARCH 23, 2020
I leveraged many of the 52 mental models while working at various software as a service (SaaS) companies, but in truth, they can be applied anywhere, regardless of industry. MSPOTs are a valuable tool for a number of reasons - they drive alignment and communicate in simple terms what can often be a complex area. Source: ThinkGrowth 2.
Sales Hacker
JUNE 7, 2021
For example, a minimum number of maintenance technicians would be critical if you sell a field service app. Most organizations develop a set of qualification questions for salespeople to use. A small team in marketing or sales enablement needs to keep an eye on market shifts, new regulations, moves by big players in an industry, etc.,
All that Saas
JULY 14, 2021
Sales enablement platforms are to feed sales representatives with productive content and give them opportunities to sell. It has become a necessity for sales enablement apps to be implemented in a business. Companies that do use sales enablement software have seen their sales increase by 6% to 20%.
SaaStr
JANUARY 28, 2020
Our monthly self-service churn went from like 3% to like 9%, right? It’s usually one way, but just help that more communication, right? You have to communicate to everybody so that they can be empowered to go do it. It’s not only the tools, you have to over-communicate and then it’s really hard.
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