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How to Find the Best SaaS Billing Platform: A Complete Guide

Stax

These are only a glimpse of what automated SaaS billing software brings to the table for a subscription-based business model. Not every enterprise-level SaaS company or subscription business considers adding online payment collection into their software solution. Its smart automation keeps customers informed at every step.

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Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video)

SaaStr

Eva Pittas (Co-founder and COO at Laika) and Dicken Chaplin (CFO at Laika) discuss the value a well-versed CFO brings to their business as well as a few key lessons they’ve learned along the way. A CFO can help you safely manage your growth during times of increasing business complexity without overextending your runway.

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Ideation, Creation, Iteration: How to Align Sales and Marketing Content Output

Sales Hacker

We get the best results when both the sales and the marketing teams’ content is based around the customers and their desired outcomes. We can’t do this without a shared effort from Sales and Marketing running customer development and jobs-to-be-done interviews. Alex is the boss. Use content to get them there.

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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Flaws are being exposed, and a new model is imminent. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Increasingly organizations talk about B2D marketing, to developers. Join us for SaaStr Annual 2020.

Scale 107
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Go-To-Market Strategy – Best GTM Strategy Examples for SaaS

User Pilot

An effective go-to-market strategy includes a selling strategy, pricing model, target audience, and most suitable channels for marketing your product. Focusing on the proper metrics at this stage is crucial to how successful or bad your GTM plan will be. A lot of SaaS companies adopt this sales strategy, e.g, GTM strategy.

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The Funnel is Dead. Long Live the Flywheel. With Hubspot CEO Brian Halligan (Video + Transcript)

SaaStr

The age-old sales funnel has worked fine for decades…until now. Flaws are being exposed, and a new model is imminent. Why is the sales funnel alone, no longer an appropriate way of thinking about customers? Increasingly organizations talk about B2D marketing, to developers. Join us for SaaStr Annual 2020.

Scale 46
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Top Ten Sales KPIs

Baremetrics

For example, if your conversion ratio is low, is that because your marketing team is bringing in poor leads, your sales team isn’t succeeding in converting high-quality leads, or your development team hasn’t put the best parts of your platform at the front for a successful free trial?