Pricing Optimization: Why and How You Need to Optimize Your Prices
ProfitWell
AUGUST 8, 2019
For years, I’ve seen companies start their pricing journey by simply pulling a number out of their hat and calling it a day. Some get close, guided by their competitors’ prices (which were likely pulled from their own hats). We’ve talked before about pricing strategy being like a dartboard. What is price optimization?
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