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MQL vs. PQL vs. SQL: What You Need to Know

Baremetrics

Company X may choose webinar registrations as an MQL behavior while Company Y may choose an MQL as a lead that downloads multiple white papers. A product qualified lead (PQL) is a term used to describe prospects who have experienced a brand’s core product or service through a free trial or a freemium usage model. What is a PQL?

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Reminding customers to renew subscriptions. These are some of the most outstanding touchpoints relevant to SaaS business models.

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Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

Or is it just the world reinventing like business models? And I think part of that if you don’t have ROI calculators, or white papers around return of investment right now. We manage all the hard parts of transacting globally, allowing you to focus on moving your business farther faster.

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Gearing Up for New Revenue Models

Navint

New revenue models are emerging as advances in social media, mobile devices, artificial intelligence, robotics, big data, and the Internet of Things (IoT) continue to disrupt whole industries. Companies in every industry are transitioning to or adding subscription or usage-based models, also known as recurring-business models.