MQL vs. PQL vs. SQL: What You Need to Know
Baremetrics
SEPTEMBER 5, 2021
Company X may choose webinar registrations as an MQL behavior while Company Y may choose an MQL as a lead that downloads multiple white papers. A product qualified lead (PQL) is a term used to describe prospects who have experienced a brand’s core product or service through a free trial or a freemium usage model. What is a PQL?
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