Baremetrics

SEPTEMBER 5, 2021

Company X may choose webinar registrations as an MQL behavior while Company Y may choose an MQL as a lead that downloads multiple white papers. A product qualified lead (PQL) is a term used to describe prospects who have experienced a brand’s core product or service through a free trial or a freemium usage model. What is a PQL?

Payment Solutions 95

Payment Solutions SaaS Payments Payment Services Payment Methods 95

Totango

AUGUST 23, 2022

By charting the points in your SaaS customers’ journeys, you can plan how to deliver clients’ desired outcomes and satisfying experiences that promote subscription renewals and higher revenue. Touchpoints also include occasions when clients interact with your software app in a SaaS context. White papers.

B2B 118

B2B Payment Methods Payments SaaS Payments 118

FastSpring

MARCH 27, 2023

Ryan Austin had VP-level experience in training when he decided to start a consulting business to help enterprise-level companies with their corporate learning and development initiatives. We’re enterprise software for a new category called LearnOps. Cognota didn’t necessarily start as a software business.

Payment Solutions 108

Payment Solutions Payment Services SaaS Payments VP of Engineering 108