Practical Advice on SaaS marketing
APRIL 14, 2014
Publishing an insightful white paper, a blog post, benchmark data, or some other valuable content reinforces your credibility and makes a positive impression. It's part of the customer acquisition costs that make the SaaS business model so challenging. A "one and done" approach won't work.
Baremetrics
SEPTEMBER 5, 2021
Company X may choose webinar registrations as an MQL behavior while Company Y may choose an MQL as a lead that downloads multiple white papers. A product qualified lead (PQL) is a term used to describe prospects who have experienced a brand’s core product or service through a free trial or a freemium usage model. What is a PQL?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Tom Tunguz
OCTOBER 21, 2015
In other words, to create marketing materials, websites, white papers and other collateral that are focused on the specific industry. At the next SaaS Office hours, we’ll welcome Kenny van Zant , former COO of Asana and SVP at Solarwinds to talk about flywheel business models. Thank you, Bill!
Totango
AUGUST 23, 2022
These are some of the most outstanding touchpoints relevant to SaaS business models. White papers. Reminding customers to renew subscriptions. Making upsell offers. Offering incentives for referrals. Others may apply for specific markets and products. B2B Customer Journey Touchpoint Mediums. Social media posts and ads.
Practical Advice on SaaS marketing
APRIL 5, 2013
Nothin' for nothin' Companies can contact me when I've asked for something from their website, like a white paper. And it can be designed and executed to fit within software-as-a-service (SaaS) companies' business model. It addresses me by name and mentions that they know that I've checked out their video.
Neil Patel
JULY 29, 2021
The best lead magnet is one your users find valuable, which can vary by industry, business model, and target audience. Common examples include ebooks, white papers, webinards, checklists, work sheets, coupon codes, and short courses. What are the best types of lead magnets? Lead Magnets Conclusion.
Kellblog
MARCH 6, 2022
You don’t hear this just about technologies, but business models, too. It’s almost hard to believe, but back in the day, if you wanted even a white paper let alone a demo, you had to talk to a seller.) Sometimes, they’re both right and wrong. Data lakes are doing pretty well , too.
Expert insights. Personalized for you.
113 
Let's personalize your content