article thumbnail

Managing a Thin Balance Sheet: 4 Lessons Learned From Laika’s $2 Billion Acquisition with Laika Co-Founder & COO Eva Pittas and CFO Dicken Chaplin (Video)

SaaStr

Looking back on its explosive growth, however, the company realized just how badly it needed the valuable services of a Chief Financial Officer (CFO). These metrics will vary by company, but can include elements such as the following: Sales Funnel. Are you filling the top of the funnel cost-effectively? Pipeline Coverage.

article thumbnail

5 Ways to Build your SaaS Channel Partner Strategy in 2020

SaaSX

Today’s digital marketplace is a vast and wild place. These partners shoulder some of the burden of sales, creating separate selling “channels” that expand a product’s reach. These partners shoulder some of the burden of sales, creating separate selling “channels” that expand a product’s reach. Ask yourself: . That’s okay.

article thumbnail

Data Analytics Can Only Take You So Far. Confessions of a Data-driven CMO.

OpenView Labs

The current product led growth (PLG) trend didn’t come out of nowhere, and neither did the more general direct-to-consumer business model. Shopify provides them with everything they need to start, sell, market and manage their businesses in a single platform. Let’s take a quick step back and look at how we got here.

Data 52