SaaStr

NOVEMBER 30, 2023

Go-to-Market matters because sales and marketing spend remain the biggest proportion of SaaS spend, so honing in on that spend to build an engine and drive growth is paramount. Without it, you don’t have a business. But to develop a GTM strategy, you must have Product Market Fit.

Scale 223

Scale Sales Hiring Scaling Outsourced Development 223

User Pilot

JUNE 10, 2019

Product led growth marketing is like the business equivalent of really great storytelling. That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or product marketer. And that is ?

Growth Marketing 126

Growth Marketing Marketing Scale Payment Features 126

Mucker Capital

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? Obviously if you target enterprise customers, you usually have a very large ACV (Annual Contract Value) and the product usually is complex. For many developer tools that is actually one potential vehicle for PLG.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

SaaStr

MARCH 19, 2019

Niall Wall, Box SVP of Business and Corporate Development alongside Vicki Lin, Stripe’s Head of Ecosystem and Cecilia Stallsmith, Slack’s Director of Platform Marketing discuss scaling your revenue via indirect channels and platform ecosystems. Vicki, if you’d give us your intro. Vicki Lin : Great.

Payments 117

Payments Scale Scaling Revenue 117

SaaStr

JULY 29, 2022

Because it is viral, but is viral like Dropbox as you noted, it is viral like DocuSign and Adobe Sign were when we built it in the early days, when by signing a contract, someone else inherently saw the product. You probably don’t even need product marketing until you’re at eight or 10 million. It might take a few times.

Scale 206

Scale Scaling Sales Hiring Enterprise 206

Incredo

NOVEMBER 1, 2019

In order for this model to work, both your product and your customer acquisition strategy need to be absolutely frictionless. The product itself should be developed with single user persona or small teams in mind, while every touch point between the potential customer and the actual purchase should be lean and optimized for self-service.

SaaS Payments 157

SaaS Payments Payment Methods Sales Recruiting Sales Hiring 157

SmartKarrot

NOVEMBER 2, 2020

So, businesses must exert effort and time to observe what could be the best ways to retain customers during times of recession.”. Benjamin Walker, CEO, Transcription Outsourcing , LLC. Benjamin Walker is a CEO, entrepreneur, and founder of Transcription Outsourcing. Aqsa Tabassam, Growth Marketer, Boster Biological Technology.

Retention 21

Retention Outsourcing Services Strategy VP of Engineering 21