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Three chief customer officer job descriptions we love

ChurnZero

The role of the chief customer officer has become an essential function in subscription-based business models such as software-as-a-service (SaaS), where customer retention is paramount and requires executive-level leadership. SaaS businesses, meanwhile, benefit from predictable streams of recurring revenue.

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Annual vs Monthly Subscription for SaaS Businesses: Weighing the Pros and Cons

Incredo

History of the subscription pricing model: From newspapers to the rise of SaaS subscription. What is the subscription pricing model? The subscription pricing model is a business model in which a customer pays a recurring fee on a regular basis (weekly, monthly, quarterly or annually) to use a service or product.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

Then, we’ll consider why B2B touchpoints are useful for customer success teams and why mapping them out is such a powerful strategy. Finally, we’ll offer some guidelines on how to structure your B2B customer journey map around key touchpoints and how to use technology to automate an effective touchpoint management strategy.

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8 Ways to Attract More Loyal Customers

FastSpring

By giving your customers a subscription option, they can purchase your product over and over without having to think about it. And you won’t have to think about it either; you can increase your customer lifetime value in your sleep by simply offering a subscription option. Ask for Reviews. Yes, even bad reviews.

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Customer Support for SaaS: How To Do It Right

Baremetrics

Why Customer Support is Important For SaaS Businesses Best Practices for Effective Customer Support How to Measure the Success of Your Customer Support System Are Your Customers Happy With Your Customer Support System? What is SaaS Customer Support?

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

Customers of these SaaS companies also referred to as “Small and Medium Businesses” or SMBs, need the same software solutions as Enterprise companies but have resource constraints that prevent them from using the top SaaS vendors. Some SMM companies may use all four depending upon the business model.

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Customer Churn Analysis: What It Is, How To Conduct One And Why

Full Session

It’s a crucial indicator of how well your business is performing. It gives you a clue on what’s not working with your customer retention strategy and can indicate other business model issues. To conduct customer churn analysis, you need specialized tools that help you collect user behavior data. Segment health.

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