SaaStr

FEBRUARY 18, 2021

In VSB or SMB business apps, you can get to one million paying customers — but you really, really need something broad-based to get there. Intuit, Microsoft, Adobe, PayPal. Freemium always continues to build your brand. Not even users than use you once a year. Enough not to churn. It exposes you to millions.

Business Model 276

Business Model Scale Business PayPal 276

SaaStr

JANUARY 7, 2021

Customer advocacy is one of the most powerful marketing tools any brand can have. SaaStr 321: Front CMO Anthony Kennada on Adapting Marketing Playbooks To Changing ACV’s and Sales Cycles, The Right Way To Think About Brand Marketing and How To Fundamentally Build a Challenger Brand . Romain Lapeyre is CEO of Gorgias.

Scale 245

Scale Sales Hiring Scaling B2B 245

SaaStr

MARCH 31, 2022

So I think just opening your aperture when you’re thinking about marketplace, not assuming it’s just a small commercial SMB market sales. Rico Mallozzi: Yeah, I think oftentimes people look at marketplaces as like a storefront, like an eBay, but it’s much more like a PayPal.

Scale 202

Scale Marketplace as a Service Cloud SaaS Payments 202

FastSpring

JANUARY 27, 2022

We do see the occasional well-established company still using a single pricing scheme when they have good brand recognition and a simple product. In other words, if you want to attract SMBs, make sure you have SMB language on your site. Highlight self-service. Subtly encourage your medium tiers. Avoid hidden fees.

Merchant Services 135

Merchant Services Payment Services SaaS Payments Payment Solutions 135

Baremetrics

NOVEMBER 9, 2021

An example of synergy could be an ecommerce brand aggregator acquiring an ecommerce tool to scale the primary business. SMB SaaS companies tend to have higher churn rates due to their lower demand and less sophisticated needs. Customers using smaller SaaS tools tend to be brand-agnostic, switching tools to see which fit them.

SaaS Payments 105

SaaS Payments Technical Review Development Team Review Software Review 105

Intercom, Inc.

JANUARY 23, 2020

Just look at subscription analytics startup ChartMogul whose brand and product are now a household name in the SaaS community. That [is what we believed would] help raise awareness of our company and brand.”. Then [we did] co-marketing with Braintree, PayPal, Recurly, and Chargify. But, still, it’s not impossible.

Underperforming Technical Team 183

Underperforming Technical Team Scale Payments Payment Services 183

SaaStr

MARCH 13, 2020

How does Harry think about the importance of brand for enterprise startups today? What mistakes does Harry see many founders make when it comes to investing in their early brand? So at about 13, I set up an eBay business, and we actually used PayPal obviously to process all of the payments.

SaaS Payments 207

SaaS Payments Payment Methods Finance Payments 207