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How to Build a Conversion Path: Step-by-Step Process

User Pilot

Wondering how to build a conversion path for your SaaS product or e-commerce site? TL;DR A conversion path is a step-by-step process that guides prospects. A good conversion path makes the process frictionless. Start creating conversion paths by defining their goals from the customer and business perspective.

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What is a Segmentation Survey? Questions, Examples & Use Cases

User Pilot

TL;DR Segmentation is a process of grouping customers by shared characteristics. A market segmentation survey is a market research tool. Customer segmentation enables teams to better understand customer needs and pain points and deliver personalized product experiences t o accommodate them.

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Content Localization: Step-By-Step Guide for SaaS Companies

User Pilot

Content localization is absolutely essential for SaaS companies. It enables them to reach audiences across the globe to drive market expansion and product growth. Our article provides guidance for SaaS teams on how to effectively localize their content. The process includes translation. Let’s get right to it.

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How to Make It Through the Pre-Revenue Startup Phase

Baremetrics

The pre-revenue startup phase has a host of stresses that hopefully disappear as the company begins to earn revenue. Depending on the amount invested, it is possible that all members of the team are working full time jobs to support themselves and then doing that again to push their startup onto the market. Table of Contents.

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What are Customer Insights [+ Examples and Best Tools]

User Pilot

There are nine types of customer insights you can collect, and they include: Market research data to identify gaps, competitive advantages, growth areas , and, most importantly, the needs of your customers. Customer service data to spot common problems in your service, analyze common queries, and predict customer behaviors and trends.

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DTC metrics: top direct to consumer KPIs to track

ProfitWell

Direct to consumer retail eliminates the middleman from the buying process. They maintain end-to-end control over developing, marketing, and distributing products—allowing them to sell their products at lower costs than traditional retailers. Companies must stay on top of the market and hone in on their own growth.

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Do your company a favor

ProfitWell

How are churn and new revenue trending over time? MRR gain is new revenue from either acquired customers or upgrades in a given month. MRR loss is churn, or lost revenue from cancellations or downgrades. Just a few weeks ago, consumer spending was so low brands were doing everything they could to stay afloat.