Branding Content Marketing New CTO Product Marketing 
SaaSHolic
MAY 5, 2023
The cost of capital has gone up, and digital markets have returned to normal market sizes, leading to a new environment of lower valuations and less money in the market. Responsible tech in an era of hostile tech Rebecca Parsons, CTO (Thoughtworks.) Web Summit Rio, day 3.
Unbounce
SEPTEMBER 24, 2018
This year’s theme was “The Marketing Revolution” in response to the fact that marketing has changed. Twenty-two marketing experts took the stage to give new solutions to old challenges and actionable solutions to new ones—not to mention the food, people, games, swag and after-parties that made it the best CTAConf yet.
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Chart Mogul
MARCH 9, 2020
CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan.
Upscope
JANUARY 5, 2020
Product positioning is central to a winning strategy for many companies. " For some folks it’s mainly a messaging exercise, while others associate it very closely with branding. Product positioning describes the specific market you intend to win and why you are uniquely qualified to win it. through the marketing mix. "
Chart Mogul
MARCH 9, 2020
CEO Joel Gascoigne tells us about the decision to invest in new analytics tools and how Buffer sustained long-term growth thanks to growing their ARPA. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. Joel had what he calls “an honest conversation” with Buffer’s CTO Dan.
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