User Pilot

OCTOBER 6, 2023

TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase. So, book a Userpilot demo if you want to trigger in-app messages and fuel your marketing funnel. What is a B2B marketing funnel?

B2B 105

B2B Development Team Review Software Review Marketing 105

SaaStr

SEPTEMBER 8, 2020

On finding product-market fit in the early stages. Jason identifies product/market fit (PMF) as the stage where a startup that has struggled to get customers suddenly sees growth but they don’t know why. The first product Algolia built never achieved product-market fit. And then boom!”

Scale 218

Scale Sales Hiring Technical Advisors Scaling 218

User Pilot

NOVEMBER 24, 2023

It encompasses a range of marketing and outreach tactics, including advertising, promotional campaigns, and content marketing, all tailored to create awareness and interest in the company’s products or services. Customer retention keeps existing customers engaged and committed to a brand or product.

Acquisition 105

Acquisition Retention Customer Lifetime Value Churn 105

User Pilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. Tactics include content marketing, SEO, social media, and advertising.

Social Media 98

Social Media Underperforming Technical Team Technical Review Customer Lifetime Value 98

User Pilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). Free trial sign-up conversion path Surfer, a powerful SEO content marketing platform , uses free trials to allow users to experience the product value. To promote the events, we use email marketing.

SaaS Payments 83

SaaS Payments Payment Services Payment Methods Payment Solutions 83

Neil Patel

DECEMBER 3, 2021

As well, if industry terms change or a new term is introduced, a subject matter expert should be aware of these changes and update your content accordingly. Streamline Content Creation. Subject matter experts can go a long way in improving efficiencies in your content marketing strategy. We can help.

Social Media 127

Social Media Content Marketing Advertising Strategy 127

Neil Patel

NOVEMBER 4, 2020

The 5 Top Amazon Marketing Companies in The World. To make it easier for you, my team took the time to review and rank the top Amazon marketing companies based on what they are exceptional for, as you’ll find below. #1 1 Neil Patel Digital — Best for Store and Products’ Content Marketing.

Social Media 139

Social Media Marketing Marketplace as a Service Outsourced Development 139

SaaStr

JANUARY 7, 2021

In this episode, David Skok , General Partner @ Matrix Partners , uncovers the crucial step missing when it comes to finding product-market fit for B2B companies, how to set-up your sales team for success early on, and what metrics really matter when it comes to a payback period.

Scale 225

Scale Sales Hiring Scaling B2B 225

Baremetrics

JULY 20, 2021

If there’s one brand you and I can learn from to become better SaaS marketers, it’s HubSpot. HubSpot Academy), HubSpot has aced the SaaS marketing game in more ways than one. With over 21,000 SaaS companies in the market, the growth is projected to continue by the end of 2021, reaching $157 billion.

SaaS Payments 105

SaaS Payments Payment Services Marketing Payment Solutions 105

Tom Tunguz

OCTOBER 21, 2014

In addition to managing the experiments of performance marketing, the Ops and Analytics team measures qualitative metrics like net promoter score, aided and unaided recall, and sentiment analysis of the brand. Zendesk’s strong brand enabled its efficient growth. Zendesk’s strong brand enabled its efficient growth.

Scale 192

Scale Marketing Growth Hacking SaaS 192

User Pilot

JUNE 20, 2023

If you’re launching a brand-new product and have no user base, build a landing page and collect the contact details of prospective customers to gauge their interest. Offering an early bird discount could be a good way to encourage early adopters to commit to the product even when it’s not completely ready.

Underperforming Technical Team 98

Underperforming Technical Team Social Media Scale Interviewing 98

User Pilot

FEBRUARY 3, 2023

Leverage product analytics to do a customer behavior analysis and get a better understanding of how customers interact with your product. Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand. Creating user segments in Userpilot.

Software Review 98

Software Review Social Media Underperforming Technical Team Interviewing 98

User Pilot

SEPTEMBER 4, 2023

Customer journey optimization refers to the strategic process of analyzing and enhancing a customer’s entire experience with a brand. The goal is to meet and exceed customer expectations at every stage, from initial brand awareness to advocacy and loyalty. Tactics include content marketing, SEO, social media, and advertising.

Social Media 52

Social Media Underperforming Technical Team Technical Review Customer Lifetime Value 52

User Pilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 105

Branding Social Media Technical Review Software Review 105

SaaStr

MARCH 20, 2020

As for Rachel, prior to joining Pilot, she saw the hyper-growth of Slack firsthand enjoying a couple of different roles including Head of Growth Marketing and then also Head of Self Service and Platform Marketing. Before Slack, Rachel spent 4 years at LinkedIn where she led the product marketing team for content experiences.

SMB 173

SMB Scale Startup Marketplace as a Service 173

Neil Patel

FEBRUARY 13, 2023

Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. Marketing is an essential business process for many things, like maintaining audience loyalty and a consistent brand. When a brand provides value-based content, it provides an answer using reliable information.

Technical Review 84

Technical Review Strategy Marketing Social Media 84

User Pilot

MARCH 15, 2022

It covers everything from who your potential customer or target market is, where they are, the best marketing efforts and sales strategy to reach them, your positioning tactics, pricing strategy, and more. It also covers how you position yourself, and what marketing strategies you employ to stand out and gain a competitive advantage.

Strategy 98

Strategy Marketing SaaS Customer Lifetime Value 98

SaaSHolic

MAY 5, 2023

How to build a product-market fit “engine” Rahul Vohra, founder and CEO (Superhuman). TL;DR Rahul Vohra, the founder, and CEO of Superhuman, presented his method for systematically identifying and increasing product-market fit (PMF), which he calls the PMF engine.

Technical Review 90

Technical Review VP of Engineering Development Team Review Software Review 90

User Pilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business.

Strategy 98

Strategy Marketing Scale Software Review 98

Tom Tunguz

SEPTEMBER 19, 2013

There are two different kinds of email within products: product marketing emails and transactional emails. The first of these marketers optimize continuously and the other is oft forgotten. Tools like Marketo, Silverpop, MailChimp and others have solved this problem for marketing teams.

Engineering 100

Engineering Acquisition Content Marketing Retention 100

Tom Tunguz

OCTOBER 25, 2016

At the outset of every startup that attains product market fit, a collection of innovators adopt the product. Content marketing over the lifecycle of the buyer, webinars, customer events, conversations with salespeople. Unanimously, the panel concluded it’s not very well understood.

Startup 100

Startup Scale Social Media Innovation 100

SaaSOptics

MAY 19, 2022

You have poor product/market fit. Your product roadmap is misaligned with customer needs. Your Customer Success, Sales, and Marketing teams aren’t nurturing accounts effectively. This content is used to engage prospects throughout the buyer’s journey and generate demand for your SaaS. Social Media.

Acquisition 59

Acquisition Scale Strategy Software Review 59

Intercom, Inc.

MAY 16, 2018

Getting through the first product launch requires more than a marketing Band-Aid; it requires instilling a company-wide philosophy that marketing and product aren’t two antithetical forces but two sides of the same coin. In this article, you’ll learn how to: Understand the role of product marketing.

Product Marketing 223

Product Marketing Strategy Marketing Sales Recruiting 223

Unbounce

SEPTEMBER 24, 2018

Content marketing isn’t dead (just way tougher). In the days of marketing yore, “content was king” and all we needed to do was make it good. Now, the oversaturation of content has made most of us wonder if content marketing itself is a thing of the past. What’s wrong with content marketing today?

AI Search 73

AI Search AI Artificial Intelligence Content Marketing 73

OpenView Labs

APRIL 5, 2019

You can use it to target specific market segments or incorporate some PLG tactics into your business without completely replacing existing strategies like content marketing. The way software is bought and sold has changed due to the emergence of inside sales and content marketing. Education enables delight.

Marketing 58

Marketing Software Review Acquisition Education 58

Tom Tunguz

FEBRUARY 19, 2014

There are three distinct marketing skillsets to weigh when hiring a head of marketing: marketing communications, quantitative marketing, and product marketing. Marketing Communications - aka MarCom, is the team reponsible for the brand and the voice of the company in the market place.

Sales Hiring 100

Sales Hiring Startup Growth Hacking Marketing 100

OpenView Labs

OCTOBER 26, 2021

Hire for brand even earlier. . Branding is more than just a logo. Milestone: First traction and product-market fit . Additional resources on thriving past product-market fit: The SaaS company that accidentally grew to 800,000 users . A SaaS content marketing strategy that drives inbound revenue.

Sales Hiring 82

Sales Hiring Scale Sales Recruiting Marketing 82

Neil Patel

MARCH 1, 2021

A growing productized service offering is content creation. Once your clients realize the power of content marketing , they may recognize this is an unwieldy task to handle in-house. Marketing/B2B Solutions. Growth Machine plans, writes, optimizes, and then builds links to their customers’ business blogs.

Scale 141

Scale Payment Features Consulting Pricing 141

Chart Mogul

FEBRUARY 26, 2018

To execute and scale a successful funnel-based marketing strategy, you need to fill the top of the funnel — you need to constantly add leads. Activities like content marketing bring people to your site through SEO, social media sharing and other channels. Most classical marketing funnels stop at the purchase.

Scale 45

Scale Content Marketing Social Media Subscription 45

SaaSX

NOVEMBER 14, 2021

Some founders are able to launch a product and get a bit of early traction without sales or marketing. The first is if there is incredible product-market fit and some virality or network effect built into the product itself. Lead nurturing shouldn’t just be telling your leads about your brand.

Scale 52

Scale Marketing Sales Recruiting Benchmarks 52

Mattermark

AUGUST 24, 2017

Ryan Law & Emily Smith of Cobloom have put together an extensive set of statistics and analysis around “ The State of SaaS Content Marketing 2017 “, concluding that while everyone does content marketing, efficacy varies greatly from company to company. ” From the Investors.

Venture Capital 40

Venture Capital Sales Hiring Travel SaaS 40

Backlinkfy

JULY 3, 2019

Content marketing is a method of reaching prospective clients and spreading information about products and services a business offers. There are different techniques of content marketing followed by content marketers. The same applies to content marketing and content marketers.

Content Marketing 68

Content Marketing Social Media Marketing Artificial Intelligence 68

Chart Mogul

MARCH 9, 2020

An early entrant to the SaaS field, the company has pioneered a number of fields that are now commonplace in the industry — content marketing, the transparent startups movement, and remote work. Buffer’s mission is to empower their customers to build their brand and engage their audience on social media. Click To Tweet.

Payment Solutions 113

Payment Solutions Payment Features Payments Social Media 113

Outseta

JULY 12, 2019

The company had just raised their Series A and I was their very first marketing hire. I was super fortunate because as marketer #1 I had my hands on everything. Events, demand gen, copywriting, CRO, product marketing, email marketing, content marketing, branding… it was a crash course in literally all aspects of marketing.

SaaS 48

SaaS Interviewing Consulting Churn 48

Sales Hacker

MAY 15, 2018

She’s one the people I rely on for marketing in general and for demand generation specifically. As the CMO, Andrea is responsible for marketing, customer success, and business operations at Signpost. Before joining Signpost, she led marketing at TimeLink, Lua, and Sailthru. These brands were great to get my bearing in marketing.

Scale 65

Scale Sales Hiring Marketing Sales 65

User Pilot

JANUARY 17, 2024

The most common challenges that hinder SaaS growth are lack of product-market fit , ineffective sales and marketing strategies , customer churn, and long product development cycles. Optimizing your marketing strategy to cut costs. Constantly perform market research to identify expansion opportunities.

Scale 105

Scale Scaling SaaS Underperforming Technical Team 105

Intercom, Inc.

NOVEMBER 7, 2019

It was really like the early days, and from there I built with the team all of the go-to-market engine, from building the first sales team, then thinking about how to make the organization evolve as we were growing and finding product-market fit to where we are today. It’s very light-touch in terms of content marketing.

Scale 162

Scale Payment Methods Payment Solutions Marketing 162