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But did you know they can be used in marketing? What, exactly, are NFTs and why should marketers care? Here’s what marketers need to know about NTFs, including how you can leverage them to grow your business. That ownership token is stored in a digital ledger, called the blockchain. Is it just another buzzword?
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It is done through the blockchain. And the blockchain is actually a terrible mechanism for illicit activity because it’s traceable. You have the Keystone pipeline, the vast majority of those funds were recovered because that was traceable. We were talking about the market cap last night. So, it is a myth.
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