Point Nine Land

APRIL 24, 2019

That’s the mantra for most SaaS and subscription companies today. Startups buy ads, set up new technology and build out sales and marketing teams. For a long time, acquisition has been the primary focus of growth, but it’s come at a cost. We’re launching Brightback out of stealth. Acquire, grow, acquire some more.

Retention 76

Retention Strategy Sales Hiring Scale 76

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews.

Interviewing 76

Interviewing B2B Marketing Underperforming Technical Team 76

Chart Mogul

JULY 1, 2020

Since we’re big fans of customer interviews, and because we didn’t want to make this article too subjective, we’ve also included the perspective of other 8 business owners, marketing managers, and growth marketers that agreed to share their know-how with us. Let’s dig in! Types of customer interviews.

Interviewing 52

Interviewing B2B Marketing Underperforming Technical Team 52

User Pilot

NOVEMBER 29, 2023

Here are the industry averages: Website visitors to free trial conversion rate : The industry benchmark for this metric sits at 8.5%. Free trial to product-qualified lead (PQL) conversion : The average benchmark for this conversion is 4%. These figures are good to know but don’t obsess over them.

Customer Lifetime Value 102

Customer Lifetime Value Marketing Benchmarks Strategy 102