Tom Tunguz

OCTOBER 12, 2014

This post is part of a continuing series evaluating the S-1s of publicly traded SaaS companies in order to better understand the core business and build a library of benchmarks that might be useful to founders. Today, we’ll explore one of the enterprise behemoths, both in market cap and average revenue per customer: WorkDay.

Benchmarks 113

Benchmarks Deferred Revenue Venture Capital Outsourced Development 113

OPEXEngine

MAY 22, 2020

Here’s a shout out to Dave Kellogg’s Key SaaS Metrics podcast, recently released on Aznaur Midov’s SaaShimi series. Dave does a terrific job explaining the current state of the art on important SaaS metrics. The podcast is an excellent SaaS Metrics 101 listen even for experienced SaaS finance experts.

Metrics 52

Metrics SaaS Deferred Revenue Benchmarks 52

ProfitWell

NOVEMBER 15, 2019

Simplify accounting: Accounting can be a far bigger pain in the SaaS industry than other businesses, due to deferred revenue and other delayed revenue forms being common. Accounting software will keep all revenue assets organized. Will this tool uncover metrics I’d have otherwise not known? ProfitWell Metrics.

Retention 56

Retention Pricing SaaS Payments Payment Methods 56

OPEXEngine

MAY 3, 2022

This SaaS metric is defined as the sum of Deferred Revenue and Backlog. Deferred Revenue for SaaS companies is the contractual obligation to deliver the SaaS product for the period invoiced. Public companies report this metric in their filings, but the use of the RPO as a key performance indicator is sporadic.

Deferred Revenue 59

Deferred Revenue Metrics SaaS Payments Payment Features 59

OPEXEngine

JANUARY 14, 2020

For SaaS companies, the investment is not recouped until after years of initial SaaS revenues. Deferred Revenue = Deferred Profits. SaaS companies have similar up-front revenue acquisition expenses as product sale companies, but these up-front investments coupled with long-term returns delays the revenue and profits.

SaaS Payments 59

SaaS Payments SaaS Scale Customer Lifetime Value 59

Baremetrics

NOVEMBER 10, 2019

Similarly, you’ll want to be able to look at new metrics as they become relevant to your business. After all, SaaS has many unique metrics and KPIs that can’t be communicated using only a three statement structure. The easiest way to see this is to pull a handful of reports from a SaaS metrics system such as Baremetrics.

Deferred Revenue 111

Deferred Revenue SaaS Payments Sales Hiring Payment Services 111

Chart Mogul

SEPTEMBER 15, 2023

These materials will take you from the basics SaaS Metrics — 101 to more advanced topics like Go-To-Market and Product-Led Growth (PLG). Here is a comprehensive list of SaaS blogs that goes through the most common metrics and terms. Only a handful of metrics really matter. I’ve tried – just ask my in laws.

Scale 52

Scale Underperforming Technical Team Sales Hiring SaaS 52