Benchmarks Business Model Payment Methods Product Marketing 
Casey Accidental
JUNE 9, 2020
across business models, customer types, etc. Because it is the single most important factor in product success. Retention is not only the primary measure of product value and product/market fit for most businesses; it is also the biggest driver of monetization and acquisition as well.
Casey Accidental
JULY 6, 2020
across business models, customer types, etc. Because it is the single most important factor in product success. Retention is not only the primary measure of product value and product/market fit for most businesses; it is also the biggest driver of monetization and acquisition as well.
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OPEXEngine
FEBRUARY 22, 2022
The most common strategies are Direct Sales, Inside Sales, eCommerce Marketplaces, and Partnerships. Some SMM companies may use all four depending upon the business model. Direct Sales is a valuable GTM strategy if the company can deploy an enterprise-grade product and sell it at a premium. eCommerce Marketplaces.
Baremetrics
JANUARY 24, 2021
The benchmark customer churn for SaaS for SMBs is 5%. We knew if we wanted to keep our business growing, we needed to figure out why so many customers were leaving, and provide the value-add they need to stay. We were looking to relaunch the user-driven, SaaS side of our businesses. At 19.20%, we were dramatically off-base.
OpenView Labs
JULY 2, 2020
The 2020 SaaS Product Benchmarks Report. ” The data also shows that before COVID-19 impacted the market, the product led growth index and SaaS index were trading at similar rates. About half of respondents, evenly distributed across size or industry, were offering temporary relief on payment terms.
ProfitWell
DECEMBER 9, 2019
From the rise of SaaS to the sudden glut of subscription boxes, the subscription business model has never been more popular. So much so that Gartner research predicts that in 2020, all new entrants to the software market and 80% of existing companies will offer some sort of subscription package. Determine product-market fit.
ProfitWell
OCTOBER 16, 2019
The fact that there’s no standard reporting method for churn doesn’t help. Nathan Latka interviews founders and publishes their SaaS metrics on his website —the average gross churn rate of the 300 listed companies is 16.8%. So what benchmarks should subscription companies aim for? across a sample of over 1,500 sites.
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