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13 SaaS Renewals Best Practices For Driving Business Growth

User Pilot

TL;DR The SaaS renewal process involves a series of actions on/before the renewal date that lead to a customer’s renewal. A good SaaS renewal strategy helps drive customer retention , increases the customer lifetime value , and improves your monthly recurring revenue. Increase the customer lifetime value.

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What is the SaaS Magic Number and How Do You Calculate It?

Stax

One hundred-odd years later, the types of businesses driving the global economy may have changed, but the lesson stays the same: It’s about efficiency. For modern Software as a Service (SaaS) companies, the automobile is replaced by primarily digital and cloud-based solutions and software.

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What Is a Good Free Trial Conversion Rate in SaaS?

User Pilot

This guide will go over what the free trial conversion rate is, why it’s important to track, how to calculate it, what a good benchmark is, and the factors that influence it! TL;DR The free trial conversion rate is the percentage of free trial users that convert into paid customers at the end of their trial period.

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B2B Customer Journey Touchpoints CS Teams Need To Plan For

Totango

For example, a website visit, an online sales purchase and a phone support call are all potential customer journey B2B touchpoints. Touchpoints also include occasions when clients interact with your software app in a SaaS context. Touchpoints can be categorized in terms of: Where they occur in a customer’s lifecycle.

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Driving Success for Small to Middle-Market SaaS Companies

OPEXEngine

Customers of these SaaS companies also referred to as “Small and Medium Businesses” or SMBs, need the same software solutions as Enterprise companies but have resource constraints that prevent them from using the top SaaS vendors. Some SMM companies may use all four depending upon the business model.

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12 Go-To-Market (GTM) Metrics You Should Track for SaaS

User Pilot

The total expense of bringing a new customer on board. Customer churn rate. Customer lifetime value. The total revenue a company can expect from a single customer over the course of their relationship. Customer activation rate. CAC formula. Churn rate formula. For ARR, you multiply your MRR by 12.

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The Comprehensive Guide to Subscription Revenue

FastSpring

The way we purchase products is changing—and so are our business models. More and more, customers are looking for ways to streamline their purchases and make transactions easier. The subscription-based model has become so popular that Salesforce predicts every new software company will now offer subscriptions.