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Taking a $4B Company from Consumer to B2B with Pluralsight (Video + Transcript)

SaaStr

We all know and could name several successful B2C and B2B companies. What sets apart some of the most successful, high-growth companies we see today—Slack, Dropbox, Atlassian—has been their ability to tap into and master a new GTM strategy: B2C2B. He had a sense for it. He saw something. So, let me walk you through that.

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Beyond Frankencloud: living with your once and future SaaS architecture

CloudGeometry

Interest payments accelerate faster than you realize. When you optimize application logic with DBMS stored procedures (thanks, Oracle) or object-relational mapping. What starts as an easy hack for a new feature that accesses the database directly sprawls quickly into reads and writes that conflict with all kinds existing functions.

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SaaStr Crosses 50,000,000 Views on Quora; Our Top Recent Answers

SaaStr

We passed a new milestone on Quora — crossing 50,000,000 total views. With that, here are the top/most popular recent answers: Do CEOs have personal assistants? What makes a bad CTO? What happens to the clients of a mission-critical, B2B enterprise SaaS startup when it fails?

CTO Hire 143
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FastSpring Annual Recap: Reflecting on 2020 and Looking Ahead to 2021

FastSpring

While much of this was fueled by the strength of their offerings and the rise in ecommerce as a whole, at FastSpring, we rolled out a program to proactively assess and help optimize all facets of our customers’ ecommerce experience and rolled this program out to many of our largest customers. We acquired SalesRight.

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Is Seed the new Series A? (Video + Transcript)

SaaStr

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. The panel that we are in is called Is Seed the New Series A, and this is a question that I’ve been asking informally yesterday and today.

New CTO 144
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How to Write Effective Dunning Emails (30+ Examples Included)

Baremetrics

The customers whose subscriptions end because their credit card payments failed and they never made up for the payment. According to our data, SaaS and subscriptions businesses lose around 9% of their MRR due to failed payments on average. I’m talking about involuntary churn. Just how much damage is involuntary churn causing?

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The Ultimate SaaS Pricing Resources Guide

OpenView Labs

New for 2020: SaaS Pricing and COVID-19. In this brand-new report, we finally answer the question “Freemium or free trial?” B2B and B2C SaaS and Subscription Report. About half of respondents, evenly distributed across size or industry, were offering temporary relief on payment terms. SaaS Pricing Basics.

Pricing 135