B2B Growth Marketing Operational efficiency. Scaling 
Hull
JANUARY 10, 2021
With ever-changing and growing tech stacks, one-to-one integrations have proven difficult to manage and scale, paving the way for CDPs to emerge as the solution. CDPs help go-to-market teams create better, more personalized customer experiences. Achieve operational efficiencies. Sales operations. Growth operations.
Hull
JANUARY 27, 2020
Granular segmentation, made possible by a CDP, is the foundation for personalized marketing at scale, enabling use cases like: Real-time web personalization. Achieve operational efficiencies. Centralizing data in a CDP eliminates the operational overhead associated with connecting and syncing tools on a one-to-one basis.
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