article thumbnail

Customer Data Platforms: What You Need To Know In 2020

Hull

Achieve operational efficiencies. Centralizing data in a CDP eliminates the operational overhead associated with connecting and syncing tools on a one-to-one basis. Related: Identity Resolution Strategies for B2B. CDPs are designed to be an organization's operational data layer. Sales operations.

Data 59
article thumbnail

Customer Data Platforms (CDP): What You Need To Know

Hull

Achieve operational efficiencies. Centralizing data in a CDP eliminates the operational overhead associated with connecting and syncing tools on a one-to-one basis. Related: Identity Resolution Strategies for B2B. CDPs are designed to be an organization's operational data layer. Sales operations.

Data 52