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Customer Data Platforms: What You Need To Know In 2020

Hull

For example, a CDP can enable the creation of incredibly granular, real-time segments using data across multiple tools instead of just one tool (Think: "Generate a segment of marketing operations managers that work for US-based retail companies, visited the pricing page in the past month, and have not scheduled a demo yet").

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Customer Data Platforms (CDP): What You Need To Know

Hull

For example, a CDP can enable the creation of incredibly granular, real-time segments using data across multiple tools instead of just one tool (Think: "Generate a segment of marketing operations managers that work for US-based retail companies, visited the pricing page in the past month, and have not scheduled a demo yet").

Data 52