Remove Acquisition Remove B2B Remove Growth Marketing Remove Operational efficiency.
article thumbnail

Customer Data Platforms: What You Need To Know In 2020

Hull

CDPs serve as a central point to manage data and interactions across the entire lifecycle of an account, from acquisition through retention and growth. Achieve operational efficiencies. Centralizing data in a CDP eliminates the operational overhead associated with connecting and syncing tools on a one-to-one basis.

Data 59
article thumbnail

Customer Data Platforms (CDP): What You Need To Know

Hull

CDPs serve as a central point to manage data and interactions across the entire lifecycle of an account, from acquisition through retention and growth. Achieve operational efficiencies. Centralizing data in a CDP eliminates the operational overhead associated with connecting and syncing tools on a one-to-one basis.

Data 52