SaaStr
APRIL 17, 2019
Stephen Burton is VP of Smarketing at Harness, the industry’s first continuous delivery as a service platform. Prior to Harness, Stephen was VP of Marketing at Glassdoor, managing a team of 52 in product marketing, helping grow B2B revenue from $19m to $90m in just 2 years, leading to their $1.2Bn acquisition. What works?
OpenView Labs
JANUARY 27, 2021
Anyone who has ever tried to sell software to developers probably learned pretty quickly that traditional B2B marketing tactics just plain don’t work. That’s why I interviewed more than 50 developers in DevOps, DevSecOps, and generalist back-end roles about how they prefer to discover, try, and purchase software. Hope it’s helpful!
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Audacix
FEBRUARY 5, 2023
Remember, security testing for web apps can be done with different methods: Manually, by experienced penetration testing services providers who have the right credentials, years of experience and the right penetration testing framework. A Penetration testing-as-a-service platform that helps you get expert help when you need it.
Chart Mogul
JUNE 23, 2022
B2B is in a similar bind — a conservative spending approach and a tougher financing environment will affect SaaS spending as well, meaning that we might see things get worse before they get better. The last 2 years of SaaS twitter summed up sales into two simplistic formulas for achieving growth: PLG & raising prices.
FastSpring
MARCH 27, 2023
And I just started a consulting business, it was a service business. And that kind of gave us a little bit of a head start to then bring together a couple of angels and like early stage investors to hire our first couple engineers and really pivot from being a service company to starting the path to becoming a software company.
Audacix
AUGUST 22, 2022
System and Organisation Controls 2 (SOC 2) is an audit report that certifies to trustworthiness of services provided by a service organization, particularly software companies. Which is why correctly setting the scope is an important part of SOC 2 preparation services. Does a SaaS startup need to be SOC 2 compliant?
Audacix
MAY 27, 2022
The unfortunate fact is that most penetration testing service providers do a really horrible job of helping you, the customer, understanding three critical decision-making questions: What type of penentration test do you need? How will their penetration testing services actually help you (beyond a 50-page penetration test report)?
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