Remove B2B Remove Customer Lifetime Value Remove Customer Success Remove Marketplace as a Service
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Customer Acquisition Strategy for SaaS Companies: A Complete Guide

SaaSOptics

The answer lies in your product or service’s value proposition. Here are a few key metrics you can reference to test the efficacy of your acquisition strategy: Customer Acquisition Cost ( CAC ). The costs associated with acquiring a new customer have significant implications on operational decisions in your business. .

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The Top 7 Customer Success Trends for 2020

Totango

As the digitization of the marketplace reaches near-saturation, organizations will compete for customers based on value derived—and this will be driven by customer success. Customer success and retention have therefore become critical to achieving maximum customer lifetime value.

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Has Your SaaS Hit A Growth Ceiling? 12 Ways To Reignite Growth

Chargify

For instance, if you normally track Customer Lifetime Value (CLV) as a KPI, you may not notice when Customer Acquisition Cost (CAC) drastically increases. Your company’s NPS (Net Promoter Score) is the ultimate barometer of customer satisfaction and separates the promoters from the detractors.

Scale 53
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A Step-by-Step Guide to Landing Your First Enterprise Client

SmartKarrot

But as more business companies choose the SaaS (Software as a Service) path, now is a fantastic time to enter this industry. . In this write-up, I will first explain what makes enterprise clients different and then take you through the all-important enterprise sales terminology that every B2B SaaS company should know. contact-form-7].