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Product Story telling in SaaS

Upscope

Important notes from this are how Drift went with an analogy of an empty store, which is an experience everyone can relate to , rather than saying "You're a marketer looking for leads." One great question they bring up in the video is 'How do you make someone feel like that's their personal story rather than yours?'

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Product Story telling in SaaS

Upscope

Write for the stadium of you This is a method mentioned in Tim Ferris' Tools of Titans / Tribe of Mentors books by a writer. It's so easy to end up writing and trying to keep more than one person in mind in order to cover everything and trying to cover everything makes the writing go down the drain. Start with the pain point.

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PODCAST 110. Survivors Make Plans: Get Your Mutual Action Plan Into Gear with Tom Williams

Sales Hacker

Leveraging the next generation of artificial intelligence, the platform allows sales reps to deliver consistent, relevant, and responsible communication for each prospect every time, enabling personalization at scale that was previously impossible. Now, without further ado, let’s listen to this interview with Tom Williams.

Scale 93
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Calm’s Will Larson on how to build a technical leadership career

Intercom, Inc.

” I talked to a staff designer, reached out, and actually staff.design is a website with interviews with staff designers, and it’s like, what is a staff designer? I also talked to Michelle Bu, Payments Products Tech Lead at Stripe, who is partnered directly with a senior leader and is taking a lot of their leadership tasks.

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Global Marketing Strategies for SaaS and Software

FastSpring

Since Michael founded the firm in 2004, it has grown to over 30 offices worldwide, and they’ve worked with Intel, AWS, and Salesforce, among many other well-known brands. I interviewed Michael about successful global marketing strategies. Stream the Episode Highlights From The Interview 1.

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SaaStr Podcasts for the Week with Former Moveworks CIO and Lucidchart Co-Founder/CEO — December 13, 2019

SaaStr

Below, we’ve shared the transcript of Harry’s interview with Yousuf. Again, it’s about the right person who has a startup mentality, which he understands that the startups are very different than large scale companies and it involves a tremendous amount of effort across a much broader spectrum. Harry Stebbings. Yousuf Khan.

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Top 30 SaaS Companies in India

SmartKarrot

Found by Abhijit Pattanaik in 2016, Playtonia is an e-sports platform technology company that helps online gamers connect and develop communities. Visual Website Optimiser (VWO). The USP of the company is personalized video content – leveraging video content for interactions helps businesses increase their sales.