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Benn Stancil, founder of Mode, on how data science can help us make better decisions

Intercom, Inc.

. “[Our research] opened up new markets for this product without them having to go through the other kinds of experimentation they were originally planning” After doing a bunch of analysis and digging into it, they realized the videos were too slow in certain countries because of where their data centers or AWS environments were located.

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How To Create a Twitter Landing Page (With 7 Examples)

Unbounce

It’s important to focus on one customer type at a specific stage in the sales funnel. Why this Twitter landing page example works: With 90% of all traffic coming from Twitter, this landing page serves one clear goal: getting visitors to download the guide. Download the eGuide below! Cater to a specific audience.