OpenView Labs

JANUARY 29, 2020

Product led businesses need to get their products in the hands of would-be users as efficiently as possible–hopefully at near zero CAC. Not satisfied with reaching $1 billion in annual revenue, Atlassian furthered its commitment to product led growth by jumping on the freemium bandwagon. Stories of ditching a freemium model.

Pricing 82

Pricing Payments SaaS Payments Payment Solutions 82

SaaStr

OCTOBER 31, 2019

It was around that time about 12 years ago that Jeff Bezos launched AWS, and some of you may remember that, when he did this, Wall Street analysts were looking at him and saying, “Why would you take what’s already a very unprofitable business and drive it further into the red by investing in this AWS initiative?”

Cloud 100

Cloud Scale AWS Machine Learning 100

Outseta

JANUARY 20, 2020

In this post I’m going to share the most important lessons about growing a SaaS business that I learned at Buildium—collectively, these things had an awful lot to do with the company being valued so highly. I was offered a job as Buildium’s first full-time marketing hire, pulling in a cool $38,400 annually. We mostly succeeded.

SaaS Payments 145

SaaS Payments Sales Hiring Payment Methods Payment Services 145

OpenView Labs

MAY 5, 2021

The answer likely depends on your market segmentation, as freemium may ease adoption friction for SMB/mid-market companies. The cloud-managed services attract the lower end of the market and make it possible for these businesses to address the SMB/mid-market segments.

Business 52

Business SMB Scale DevOps as a Service 52

Mucker Capital

APRIL 6, 2023

Are there types of companies, market segments, industries, or business models where PLG does not make sense? If you go back to thinking about what kind of company is a great fit for PLG, there are two important criteria: The first one is your target segment, your customer size. Hila is a mentor with Mucker Capital.

Startup 52

Startup Scale CTO Hire Outsourced Development 52

OpenView Labs

JUNE 4, 2019

revenue of the largest integrated steelmakers.” But after getting a foothold at the bottom of the market and taking one step at a time, they eventually reached the top. Both disruptions radically redefined content platforms, business models, and customer habits. Video streaming. Smartphones. Retail medical clinics.

Innovation 71

Innovation Technical Review Travel Business Model 71