Chart Mogul
JUNE 23, 2022
You might be hard-pressed by your AWS bill but you’re not going to start replacing the engine to lighten the load mid-flight. I’m getting a fair bit of inbound recently from B2C SaaS companies, offering me significant discounts to switch to annual billing. This is one of the tactics SaaS companies use to shore up churn.
SaaStr
MAY 15, 2024
B2B is finding more consumers and prosumers paying, and B2C is finding Enterprise and business use cases. Churn is much higher on consumer subscriptions, but you have higher expansion revenue. If you’re in consumer, how can you go upmarket and get a small cohort of users paying more, churning less, and expanding revenue?
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SaaStr
DECEMBER 13, 2021
Open Source products, the millions of customers, and the communities around them make the industry almost feel B2C. For us, the SaaS model Amazon Web Services (AWS) offered was an amazing one to look at. We weren’t focused on revenue, we were focused on winning developers one-by-one, and that was the key to success for us.
ChurnZero
OCTOBER 16, 2020
Why would we replicate that awful and uncomfortable experience we have in the B2C world with our B2B buyers? Contraction and churn are a leaky bucket that will lead to the demise of a SaaS platform. United we retain, divided we churn. How does that make you feel? Just not by the CSM.”.
OpenView Labs
MAY 20, 2019
That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). We’re seeing three drivers of lower lifetime value: feature commoditization, less pricing power (price wars), and worsening churn. Now it’s table stakes.
OpenView Labs
MAY 20, 2019
That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). We’re seeing three drivers of lower lifetime value: feature commoditization, less pricing power (price wars), and worsening churn. Now it’s table stakes.
OpenView Labs
MAY 20, 2019
That’s certainly true in developer tooling (AWS), sales and support (Salesforce), MarTech (Adobe), commerce (Square), HR tech (Workday) and even vertical markets (Veeva). We’re seeing three drivers of lower lifetime value: feature commoditization, less pricing power (price wars), and worsening churn. Now it’s table stakes.
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